Lo-brow-fi.

The premise for FRUITCAKE was really straightforward and can easily be explained with a single word: Casio organ.

I can hear some of you smiling knowingly. For those who are not, I suggest doing a image search of those very special words. Imminent aha.

Casio organ. The words just fill me with warm feelings of simpler times, when life was mono and shown through CRTs.

“Feeling a bit blue today? No problem. With our latest product you can change your favourite tunes to play in minor instead of major!”

Made with passion and lemon juice and in Japan and Finland too.